How to Make Google AdWords Work for Your Website

Learn how to maximize results and minimize costs in a 2-day class led by a Google Certified specialist and experienced consultant.

This course pays for itself over and over with tips on keyword searches, ad writing, custom landing pages, bidding strategies, and conversation tracking that will help you get better results and an increased revenue stream from your website.

Improve Your Site’s Income Potential –

• Set up a Google AdWords campaign that fits your business.
• Create effective and powerful ads.
• Attract the right people at the right time to your site.
• Do detective work on your competition and discover how to beat them.
• Strategically plan your per click bid pricing and budget.

Become a Hippo subscriber today and attend this class for only $299.00 (a $399.00 value).
That's an instant $100 savings  – along with other great member benefits!

What to expect at the Hippo Google AdWords 2-Day Class –

Class Agenda

Day One – Morning:

• Introduction to class leader and attendees, overview of class material
• How paid advertising on search engines works, with real-life examples viewed on your laptop.
• How to open and start your new AdWords account
• Effective keyword research tips and tricks

Day One – Afternoon:

• Keyword research group practice breakout session
• Ad Copywriting – making your ad powerful and effective
• Ad copy practice and review session (?)
• Review of day’s materials, Q&A, site reviews

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Day Two – Morning:

• Review of Day One materials
• How the AdWords quality score affects your click campaign
• Important Google AdWords landing pages
• Landing page group brainstorming session
• Budgeting, bidding, ranking, and strategy

Day Two – Afternoon:

• AdWords conversion and ROI tracking
• AdWords campaign review

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